About 

We at ASH Auction Service are a full service, live auction, provider servicing the northwestern/central Wisconsin area. We are based in New Auburn, WI. 
Scott has been in the auction business for well over 50 years!
Starting with "Dad" (Rodger @ Loofboro Auction Service) and the rest of the family in the 1970s.
As we know, time marches on. Scott got married in 1983 (still married, celebrating 43 years in 2026) and continued to help at Loofboro Auction. In the late 80s/early 90s, Scott started doing some of his own auctions while still helping Dad and other auction services. Scott has been conducting auctions as ASH Auction Service through now in 2026. It is still a family business with wife and children involved, and now we have a few grandchildren showing interest. 
I am one of very few auctioneers that do live auctions in this area, and
​live auctions are all we do! (I believe this is still the best format of dispersal).  

Col. Rodger E Loofboro (Dad) sadly passed away in July of 2024. He is deeply missed!    
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